今年，河南消费市场加速向新

Group 1 - The core idea of the article is that the new round of "old-for-new" consumption policy in Henan, particularly in Zhengzhou, has significantly boosted consumer traffic and sales in retail stores, indicating a positive trend in the local economy [1][2] - The "old-for-new" policy has expanded its coverage to include a wider range of products, such as smart glasses, which appeals to younger consumers and promotes green and digital consumption [2][3] - Local retail brands in Henan, such as Xianfeng Life and Huayu Baijia, are gaining popularity due to their quality products and sincere services, while international retail giants like Metro and Sam's Club are also entering the market, intensifying competition [4][5] Group 2 - The new shopping experiences in large malls, such as the "social + promotion" activities at Longhu Tianjie, are attracting consumers and enhancing engagement through unique events like the "Tianjie Temple Fair" [4][5] - The performance of new shopping centers is impressive, with Longhu Tianjie reporting sales exceeding 210 million yuan and over 420,000 visitors within three days of opening, showcasing the potential of the "first store economy" [5] - The Henan provincial government is committed to fostering a better consumption environment by organizing diverse activities to stimulate service consumption and enhance consumer experiences [5]