Core Insights - Zhang Xiaoqin Co., Ltd. has successfully won a procurement project with China Telecom, securing an order worth over one million [1] - This achievement marks significant progress in the company's new channel expansion, injecting new momentum into business growth [1] Group 1: Product and Market Strategy - The products won in the bid primarily focus on fresh-keeping and storage categories, including multifunctional storage racks, vest-style fresh-keeping bags, and vacuum bags [2] - These products will be available to consumers through the China Telecom "Xinyiyouxuan" platform, where users can redeem them using points [2][3] - The addition of Zhang Xiaoqin products enriches the product matrix of the Xinyiyouxuan platform, which aims to provide quality lifestyle products to telecom users [3] Group 2: Channel Diversification and Industry Trends - The collaboration with China Telecom represents a crucial step in Zhang Xiaoqin's ongoing strategy to diversify its sales channels [4] - The company is transitioning from traditional retail to online and now to telecom operator point redemption platforms, creating a comprehensive sales network [4] - The focus on new kitchen products rather than traditional items like knives and scissors indicates a strategic shift to meet market demand and build a more complete kitchen ecosystem [4] Group 3: Future Outlook - By embracing innovation and exploring new cooperation models, Zhang Xiaoqin is positioned to maintain competitiveness in a changing market environment [4] - Continued investment in innovative channel strategies is expected to lead to more stable growth and enhanced value for consumers and investors alike [4]
张小泉成功中标电信心翼优选专区采购项目 斩获百万大单