茶颜悦色没喝就“消失”半杯？内部人士回应

Core Viewpoint - Recent consumer complaints about the rapid dissipation of foam in tea drinks from Cha Yan Yue Se have sparked discussions on social media, highlighting the brand's product characteristics and customer service responses [2][3]. Group 1: Product Characteristics - The foam series drinks, such as "Sheng Sheng Wu Long" and "Gui Hua Nong," are primarily made of milk foam and tea, with a recommended consumption time of five to eight minutes to maintain foam integrity [2]. - The total capacity of the drink, including milk and tea, is approximately 300 milliliters, and the company adheres to a standard that does not allow for drinks to be filled to the top with foam added later [2]. Group 2: Company Background - Cha Yan Yue Se, founded in December 2013 by Sun Cuiying and Lü Liang in Changsha, Hunan, has expanded significantly, with over 710 main brand stores and more than 900 total stores including sub-brands [3][4]. - The company plans to enter the international market through e-commerce, with its first overseas venture in North America, launching nearly 40 products across various platforms [4]. Group 3: Previous Controversies - The brand has faced controversies in the past, including a plagiarism incident in 2025, where it apologized for unauthorized use of design elements and packaging [3]. - In July 2025, Cha Yan Yue Se also faced backlash for using an album cover without permission, leading to a public apology and product withdrawal [3].