锐评｜“李鬼出事，李逵遭殃”，不能让品牌维权这么难

Core Viewpoint - The incident involving a customer allowing their pet dog to lick food at a hot pot restaurant has led to significant public attention and resulted in the restaurant's temporary closure and compensation to affected diners. This situation has inadvertently harmed the reputation of "Nanmen Shuanrou," a well-known brand in Beijing [1]. Group 1: Brand Integrity and Consumer Rights - The restaurant involved in the incident is not the authentic "Nanmen Shuanrou," but rather a counterfeit establishment that exploits the brand's name. The genuine brand operates only nine locations in Beijing and has never franchised [3]. - Numerous imitation hot pot restaurants have emerged, misleading consumers and damaging their rights. These counterfeit establishments benefit from the established reputation of the original brand without investing in quality or service [3]. - The rise of delivery services has led to an increase in counterfeit shops, which sometimes attract more customers than the original brand. This trend highlights the challenges of brand protection in the current market [3]. Group 2: Legal and Cultural Implications - There is a growing need for stronger legal measures against trademark infringement to protect cultural assets associated with well-known brands. Increasing the cost of violations is essential to eliminate the environment that allows counterfeit brands to thrive [4]. - Brands should enhance their trademark strategies and actively publish information about legitimate stores to help consumers make informed choices. Consumers are encouraged to research and support authentic brands to preserve the cultural significance of their favorite foods [4]. - The emphasis on integrity and genuine business practices is crucial for the long-term success of brands. New brands that focus on quality and customer satisfaction can also become recognized names in the future, reinforcing the idea that trust and authenticity are the best business strategies [4].