影视基地开进商场 郑州航空港书写产城融合新篇章

Group 1 - The core idea of the article is the innovative collaboration between Jinyong Yuhui City and film companies, transforming part of the commercial complex into a professional film base, thus merging commerce and film production [1][3][6] - Jinyong Yuhui City, opened in 2017, faced challenges typical of physical retail, but leveraged its location in Zhengzhou, a hub for short drama production, to address the industry's pain points of "scene shortages and high transition costs" [1][3] - The partnership was initiated by a chance meeting between Jinyong Yuhui City's manager and a film company executive, leading to a rapid transformation of 18,000 square meters into a film base with over 200 professional scenes, integrating existing commercial spaces [3][4] Group 2 - The collaboration has resulted in a win-win situation, with film crews paying hourly for location shoots, generating additional income for businesses within the complex, and increasing foot traffic and sales for restaurants and retail [4][6] - Within a month of opening the film base, Jinyong Yuhui City hosted 163 visiting film crews and signed contracts with 33 shooting crews, demonstrating significant demand and operational success [3][4] - The film base's unique features, such as a temperature-controlled environment and a comprehensive service offering, have made it an attractive location for film production, enhancing the overall experience for both crews and visitors [4][6] Group 3 - The success of this model has attracted film crews from various regions, with significant orders for short dramas, indicating a growing influence in the industry [6][7] - Jinyong Yuhui City's transformation is contributing to the establishment of a complete film service ecosystem, with plans for actor training, script development, and additional themed sets to enhance filming options [6][7] - The integration of commercial and film industries at Jinyong Yuhui City is positioning Zhengzhou Airport as a new economic growth point, showcasing a successful example of urban and industrial integration [6][7]