Group 1 - The cultural and tourism market experienced a strong start during the New Year holiday, with 142 million trips taken and total spending reaching nearly 848 billion yuan [1] - The upcoming 9-day Spring Festival holiday in 2026 is expected to further boost travel demand, alongside diverse winter travel options like ice and snow tourism and tropical island getaways [1] - Younger generations, particularly those born after 2000 and in the 1990s, accounted for over 70% of travel during the New Year, indicating a shift towards immersive travel experiences [1] Group 2 - The trend in tourism is shifting from superficial sightseeing to deep experiences, with companies like Guangfa Credit Card adapting by offering tailored discounts at popular theme parks and scenic spots [2] - Guangfa Credit Card provides various services aimed at enhancing travel comfort for families, including unlimited airport lounge access and fuel/charging packages for self-driving travelers [2] Group 3 - The outbound travel market saw significant growth during the New Year, with visitor numbers to Australia and New Zealand increasing by over three times year-on-year [3] - Guangfa Credit Card has launched a series of benefits for overseas spending, including cashback offers and discounts for high spending in Hong Kong and Macau, to capitalize on the anticipated increase in cross-border consumption [3] - The evolving role of financial services is highlighted as they transition from mere payment tools to becoming integral partners in enhancing quality of life and travel experiences [3]
春节连休9天开启旅行消费季,广发信用卡多维福利助力品质出游
Jin Rong Jie Zi Xun·2026-01-14 09:38