Levi Strauss & Co. Launches the Levi's® Wear Longer Project to Empower the Next Generation to Repair, Refresh, and Reimagine Their Clothes

Core Insights - Levi Strauss & Co. has launched the Levi's® Wear Longer Project, aimed at empowering young people to take control of their fashion choices [1] - The initiative focuses on equipping participants with skills to repair, refresh, and reimagine their clothing, promoting sustainability and longevity in fashion [1] - The program aligns with the growing trend among Gen Z towards thrifting, repurposing, and creative self-expression in the fashion industry [1] Company Initiatives - The Levi's® Wear Longer Project is a community engagement initiative designed specifically for young individuals [1] - The program intends to build confidence and practical skills in clothing maintenance among participants [1] Industry Trends - There is a notable resurgence in thrifting and repurposing within the fashion sector, largely driven by Gen Z consumers [1] - The initiative reflects a broader industry shift towards sustainability and responsible fashion practices [1]