Feng Huang Wang·2026-01-14 10:08Core Insights - The report by IDC indicates that the Chinese smartphone market is expected to see a slight decline in shipments, with approximately 75.78 million units expected in Q4 2025, representing a year-on-year decrease of 0.8% [1] - Apple leads the market in Q4 2025, followed by vivo, OPPO, Huawei, and a tie between Honor and Xiaomi in fifth place [1] - For the entire year of 2025, the Chinese smartphone market is projected to ship around 285 million units, down 0.6% year-on-year [1] - The top five brands in terms of annual shipments in China for 2025 are Huawei, Apple, vivo, Xiaomi, and OPPO, with Honor falling out of the top five [1] - Globally, the total smartphone shipments are expected to reach approximately 1.26 billion units in 2025, reflecting a year-on-year growth of 1.9% [1] - The global smartphone shipments for Q4 2025 are projected to be 336.3 million units, showing a year-on-year increase of 2.3% [1]