战略筑基 品质立碑：麦臻选何以成为中国制造出海的优质范本

Core Insights - The narrative of Chinese manufacturing is shifting from "scale expansion" to "quality cultivation" as it increasingly influences global taste [1] - Metro's private label "Mai Zhen Xuan" has successfully entered the Singapore market, showcasing products that emphasize safety and taste, reflecting a five-year strategic focus on brand development [1][3] Group 1: Brand Strategy - Metro's "Mai Zhen Xuan" aims to transition from being a generic product to a recognized brand, focusing on health and taste as core values [4] - The brand has won multiple international awards, including 18 medals at the International Taste Institute, highlighting the quality of Chinese manufacturing in the food sector [4][5] - The brand's participation in prestigious competitions serves to validate the acceptance of Chinese flavors in international markets [5] Group 2: Market Expansion - The entry into Southeast Asia, particularly Singapore and the Philippines, reflects a strategic choice based on the region's diverse retail market and the presence of a large Chinese community [6][7] - The collaboration with local retail giants and the establishment of a digital platform and quality supply chain are key to the brand's international expansion [6][7] - The model emphasizes not just product export but also the export of capabilities, including a comprehensive food safety management system [7] Group 3: Value Proposition - "Mai Zhen Xuan" aims to reshape global perceptions of Chinese manufacturing, emphasizing that "Chinese manufacturing" does not equate to "low price and low quality" [8][9] - The brand leverages the growing global demand for Chinese flavors, offering products that meet international standards while retaining unique Chinese characteristics [8] - The shift from cost-driven exports to value-driven outputs marks a fundamental change in the logic of Chinese food exports, focusing on brand value and safety [9]