Verano Strengthens National Product Portfolio in Industry’s Fastest-Growing Category with Launch of Swift Lifts as Standalone Pre-roll Brand

Core Insights - Verano Holdings Corp. has launched Swift Lifts as an independent brand, focusing on premium pre-roll cannabis products designed for quality and convenience [1][2][3] Industry Overview - The pre-rolled joint category is the fastest-growing segment in the cannabis industry, with a growth rate exceeding 22% in 2025 compared to the previous year, and it accounted for over 13% of total cannabis sales in 2025 [2] Company Strategy - The introduction of Swift Lifts reflects Verano's commitment to strategic product innovation in the expanding cannabis market [2] - The Swift Lifts product line will initially be available in five core markets: Arizona, Illinois, Maryland, New Jersey, and Nevada, with future plans to expand into Connecticut, Virginia, and Florida [1][2] Product Offerings - The Swift Lifts product line includes: - Short Lifts: 0.35g pre-rolls, ideal for quick sessions, with each pack containing ten [5] - Swift Lifts: 0.5g pre-rolls, designed for convenience and balanced potency, with each pack containing five [5] - Long Lifts: 1g pre-rolls, intended for longer, relaxing sessions [5] Brand Positioning - The reimagined Swift Lifts brand aims to provide consumers with intentional products suitable for various occasions, enhancing Verano's market position in the pre-roll category [3]