Verano Strengthens National Product Portfolio in Industry's Fastest-Growing Category with Launch of Swift Lifts as Standalone Pre-roll Brand

Core Insights - Verano Holdings Corp. has launched Swift Lifts as an independent brand, focusing on premium pre-roll cannabis products designed for quality and convenience [1][2] - The pre-rolled joint category is experiencing significant growth, with a 22% increase in 2025 compared to the previous year, making it a key area for product innovation [2][3] Company Overview - Verano Holdings Corp. is a leading multi-state cannabis company with a mission to explore cannabis and provide a superior shopping experience in both medical and adult-use markets [4] - The company operates in 13 U.S. states with 15 production facilities and over 1.1 million square feet of cultivation capacity [4] Product Details - The Swift Lifts product line includes three types of pre-rolls: - Short Lifts: 0.35g pre-rolls in packs of ten, designed for convenience [5] - Swift Lifts: 0.5g pre-rolls in packs of five, aimed at providing a balanced experience [5] - Long Lifts: 1g pre-rolls for extended enjoyment, ideal for sharing [5] - The initial rollout will be available in five core markets, with plans to expand to additional states in the future [1][2]