Ore-Ida Brings Its Iconic Fries from the Freezer Aisle to the Frozen Slopes with Limited-Edition Fry-Inspired Skis
Kraft HeinzKraft Heinz(US:KHC) Businesswire·2026-01-14 11:00

Core Insights - The article highlights the cultural significance of skiing milestones, particularly the transition from "pizza" to "French fry," symbolizing a skier's progression from basic skills to confidence on the slopes [1] Company Insights - Ore-Ida is leveraging the winter sports season to promote its iconic crinkle-cut fries, aiming to connect with consumers during this peak time for winter sports [1]