探索演艺消费新生态，上海文化广场实现新突破

Group 1 - The Shanghai Cultural Square will host 45 productions with a total of 280 performances in 2025, achieving an average ticket sales rate of 89%, the highest in history [1] - The "BANG" performance season last year featured 80% of shows as musicals or stage plays, with the Cantonese original musical "The Great Lawyer" achieving a 100% attendance rate [3] - The Japanese original stage play "Spirited Away" completed a unique tour in China with 42 sold-out performances, attracting over 78,000 viewers, setting a record for overseas original stage plays [3] Group 2 - The 2024-2025 Chinese original musical incubation plan received 80 submissions from 144 creators, with three works completing their final workshop versions [4] - The average attendance rate for the "Musical Star Concert" series launching in spring 2025 is over 90%, showcasing stars from five countries [4] - The Shanghai Cultural Square's membership reached 770,000 by the end of 2025, with 86% being female and 56% aged 16-30 [4] Group 3 - The Cultural Square is exploring a "content + scene" cultural crossover path, with merchandise sales booming during popular performances [5] - The venue collaborates with partners across various sectors, including finance, dining, and hospitality, to create a cultural benefits matrix integrated into daily life [5]