Xin Lang Cai Jing·2026-01-14 11:05Core Viewpoint - The State Administration for Market Regulation has initiated an investigation into Ctrip Group for alleged monopolistic behavior related to its pricing tool, "Price Adjustment Assistant" [1][2]. Group 1: Investigation Details - The investigation is based on allegations that Ctrip has abused its market dominance by unilaterally modifying hotel room prices without merchant consent [1]. - Complaints from hotel operators in Zhengzhou indicate that Ctrip's "Price Adjustment Assistant" automatically lowers prices based on competitor pricing, disrupting market pricing and hotel operations [1][2]. - Ctrip has acknowledged the investigation and stated it will cooperate with regulatory authorities while maintaining normal business operations [1]. Group 2: Legal Implications - Legal experts suggest that if Ctrip is found to have abused its market position, it could face administrative penalties, particularly if merchants are unable to set their own pricing strategies [2]. - The use of technology or algorithms as a defense for such practices may not be accepted in legal proceedings [2].