古越龙山：“无高低”产品已销售超390万瓶

Core Insights - The company has successfully launched its "No High Low" product, which has gained significant popularity among young consumers, selling over 3.9 million bottles since its introduction [2] - The product has achieved top rankings on Douyin's yellow wine sales and popularity lists, indicating strong market acceptance [2] - The company has introduced a "No High Low" 2.0 version to cater to the demands of hardcore consumers for high-alcohol beverages [2] Strategic Initiatives - The company is committed to deepening its brand youthfulness strategy through product innovation, channel transformation, and cultural empowerment [2] - The goal is to create a brand ecosystem that resonates deeply with young consumers, fostering emotional connections and value recognition [2]