守艺与焕新 中国黄金以“三化”战略目标“智”启新航

Core Viewpoint - The gold jewelry industry is facing challenges due to rising gold prices, prompting companies to adopt differentiated development strategies to address high costs [1]. Group 1: Company Strategy - China Gold has established a "three-pronged" strategic goal focusing on "internationalization, technological innovation, and specialization" to reshape the gold jewelry industry [1]. - The company aims to integrate traditional craftsmanship with modern aesthetics, creating a competitive edge through cultural empowerment and brand leadership [1]. Group 2: Technological Innovation - The company is embracing artificial intelligence (AI) to enhance traditional gold jewelry design, responding to government initiatives to implement "AI+" actions [2]. - In collaboration with Tsinghua University, China Gold developed the "Xunli" gold jewelry generation model to innovate product design and merge traditional cultural elements with modern techniques [2][3]. Group 3: Product and Brand Development - China Gold is focusing on cultural themes in its product offerings, launching series like "Chengfu Gold" and "Guobao Gold" to enhance cultural and artistic value [2]. - The company has completed a brand renewal plan and established a new image system, positioning itself as the "chief expressor of Chinese cultural gold" [7]. Group 4: Channel Optimization - China Gold is shifting from a broad "store opening competition" model to a refined operational strategy, optimizing store layouts and enhancing terminal control [6]. - The company is developing a closed-loop ecosystem through its official app, integrating online purchases with offline services [7]. Group 5: International Expansion - China Gold is actively pursuing internationalization, aligning with the "Belt and Road" initiative and focusing on markets in Hong Kong, ASEAN, and the Middle East [9][10]. - The partnership with China Duty Free Group aims to leverage a global network of duty-free stores, enhancing brand visibility and sales channels [9]. Group 6: Future Outlook - Looking ahead, China Gold plans to enhance its international competitiveness and brand influence by focusing on technological, international, and professional development [11].