Zhong Jin Zai Xian·2026-01-14 11:25Core Insights - JD Fresh has launched a "Core Merchant Recruitment Plan" for the baking industry, inviting high-quality source merchants, brands, distributors, and factories to collaborate, aiming to promote high-quality development in the baking sector [1][12] Group 1: Market Growth and Performance - Over the past three years, JD Fresh's baking category has achieved a compound annual growth rate (CAGR) of over 50%, driven by a full-chain quality control and explosive product strategy [3][7] - Notable baking products include the Fresh JD Milk Skin Mousse Cake and the Zootopia 2-themed Cheese Cake, which have gained significant market traction due to their rich flavors and quality [3][11] Group 2: Quality Control and Consumer Trust - JD Fresh emphasizes strict quality control measures, including rigorous merchant qualification standards, direct connections with upstream factories, and a comprehensive quality assurance system to ensure product safety and health [6][7] - The company utilizes a nationwide self-operated cold chain network for logistics, ensuring the freshness of baked goods [7] Group 3: Industry Challenges - The rapid growth of the baking industry has led to issues such as substandard raw materials, product homogeneity, and inadequate traceability systems, which pose risks to the industry's healthy development [4][12] Group 4: Merchant Support and Collaboration - The recruitment plan offers comprehensive support to partner merchants, including streamlined onboarding processes, quality control guidance, supply chain support, and marketing resources to enhance their growth [12][13] - JD Fresh aims to create a stable operating environment for merchants and provide consumers with trustworthy product options, inviting quality-focused partners to join in expanding the market [13]