Lunchbox teams up with OPA! on commission-free restaurant marketplace

Core Insights - US-based restaurant technology platform Lunchbox has partnered with OPA! to create a commission-free marketplace for restaurant ordering [1][4] - The collaboration allows restaurants using Lunchbox to be listed on OPA!'s platform, enabling direct customer orders while maintaining brand identity [1][2] Group 1: Partnership Details - The partnership enables restaurants to avoid traditional third-party delivery systems, thus sidestepping higher menu prices and excessive marketplace fees [2] - Orders placed on OPA! are integrated directly into Lunchbox's API, ensuring that all guest and order data is returned to the restaurant [2] Group 2: Initial Implementation - Island Fin Poké is the first brand to utilize the Lunchbox-powered OPA! marketplace, providing customers with a direct ordering option that includes rewards and transparency in fees [3] - This initiative aims to help brands protect their margins and maintain control over their digital channels [3] Group 3: Strategic Vision - OPA!'s chief product officer emphasized that the technology is already available to most restaurants, and the partnership focuses on enhancing growth through first-party marketplaces rather than relying on third-party delivery apps [4]