与辉同行品控又“翻车”？旗下产品遭产业协会打假

Core Viewpoint - The product "Dabie Mountain Butter Hen" sold during the "Anhui Live" event by "Yuhui Tongxing" has faced market scrutiny regarding its authenticity and supply chain integrity [2][3] Group 1: Product and Market Concerns - The Anhui Province Liu'an City Mahuang Chicken Industry Association stated that the product is labeled as "Anhui Mahuang Chicken," but there is no record of supply transactions between the association's members and the product's seller [2] - The association highlighted that the mainstream breeding model for Mahuang Chicken in the region has a breeding cycle exceeding 500 days, with a single cost of over 150 yuan, and an annual output of less than 20,000 birds [3] - The association condemned false advertising and urged market participants to operate with integrity to maintain the authenticity of the Mahuang Chicken brand [3] Group 2: Company Response and Background - In response to the concerns, "Yuhui Tongxing" customer service indicated that the product has been taken off the shelves, with no notification on whether it will be restocked [2] - "Yuhui Tongxing," led by Dong Yuhui, is a leading live-streaming e-commerce IP, achieving over 21 billion yuan in sales for the entire year of 2025, marking a doubling growth compared to 2024 [3] - Despite rapid growth, the platform has faced multiple controversies regarding product selection, including issues with sheep milk powder and other products earlier in 2025 [3] Group 3: Quality Control and Supply Chain Issues - "Yuhui Tongxing" previously emphasized its quality control investments, claiming monthly testing costs nearing one million yuan, with a three-tier review mechanism [3] - The recent controversy regarding product labeling has exposed vulnerabilities in the supply chain traceability [3] - Commentators suggest that improving the agricultural product traceability system and ensuring the authenticity of product varieties will be crucial for "Yuhui Tongxing" to maintain consumer trust [3]