A2Z Cust2Mate Launches Retail Media Division

Core Insights - A2Z Cust2Mate Solutions Corp. has launched a dedicated Retail Media Division, marking a significant evolution towards a multi-platform retail technology and monetization business [1] Company Developments - To support its retail media strategy, A2Z Cust2Mate is expanding its teams in development, data analytics, sales, business, and product areas, engaging experienced professionals from leading organizations [2] - The company has recruited talent with extensive experience in retail media networks, including individuals from Nielsen, dunnhumby, Kantar Group, Roundel, and Merkle, as well as major retailers like Target, Kroger, and Tesco [2] Industry Context - Retail media is one of the fastest-growing segments in global advertising, driven by brands' demand for first-party data and direct attribution to sales [3] - A2Z Cust2Mate aims to extend retail media into physical stores through its Smart Cart platform, enabling personalized in-store advertising that enhances the shopping experience [3] Strategic Vision - The CEO of A2Z Cust2Mate emphasized that retail media represents a significant opportunity, with physical stores being the next major frontier [4] - The launch of the Retail Media Division is intended to capture this opportunity at scale, creating a new revenue stream for the company and its retail partners [4] Product Innovation - A2Z Cust2Mate's smart cart solutions are designed to transform brick-and-mortar retail by bridging online and in-store shopping through interactive technology [4] - The smart carts provide features such as in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers [4]