Xin Lang Cai Jing·2026-01-14 12:07Core Insights - JD.com has launched its first AI Film Creation Competition, inviting users to create videos using AI technology in conjunction with the "Ma Honghong" IP character and other brand images [1][3] - Participants must submit original AI-generated short films of at least 15 seconds, with no restrictions on the AI tools used, as long as AIGC technology is significantly applied [1][3] - The competition features a prize structure that includes a total potential cash reward of up to 100,000 yuan for individuals, with specific awards for the top three entries and additional prizes for creative use of the "Ma Honghong" character [1][3] Prize Structure - The competition's prize consists of a base prize, a special creative award for the Year of the Horse, and brand bonuses, with the first-place winner receiving 50,000 yuan, second place 30,000 yuan, and third place 20,000 yuan [1][3] - An additional special creative award of 10,000 yuan is available for participants who incorporate the "Ma Honghong" character in their submissions, with registration for this award starting on January 19 [1][3] Evaluation Mechanism - The evaluation of entries will be based on two equal components: 50% weight from video content performance data, automatically scored by the platform based on views, and 50% from feedback by a professional jury [2][4] - The jury will consist of external directors, university experts, and members of the JD AI Film Creation Competition organizing committee, assessing entries on aesthetic creativity, thematic creativity, AI technology execution, and originality [2][4] - All submitted works will undergo a compliance screening within 48 hours, after which they will be publicly displayed to accumulate view data, with winners announced on February 6 [2][4]