Group 1 - The global smartphone market is expected to show resilience in 2025, with a projected year-on-year growth of 1.9%, reaching 1.26 billion units for the year, despite challenges such as tariff fluctuations and supply chain disruptions [1] - The fourth quarter of 2025 is anticipated to see a 2.3% year-on-year increase in global smartphone shipments, totaling 336.3 million units [1] - High-end models and strong performance of foldable phones, along with consumer anticipation of price increases, are driving market growth [1] Group 2 - In the Chinese market, smartphone shipments are projected to be approximately 75.78 million units in the fourth quarter of 2025, reflecting a slight year-on-year decline of 0.8% [2] - Huawei has regained the top position in the Chinese smartphone market with a market share of 16.4%, followed by Apple, Vivo, Xiaomi, and OPPO [2] - Local brands in China are adjusting their product strategies by reducing low-end model shipments to maintain profitability amid rising storage chip costs [2] Group 3 - The market environment for smartphones in 2026 is expected to differ significantly, with a forecasted decline due to ongoing storage chip shortages [3] - The duration of the storage chip shortage will directly impact the extent of market contraction, emphasizing the importance of scale and supply chain management for manufacturers [3] - Despite overall shipment pressures, the average selling price is expected to continue rising due to increased costs [3]
2025年中国智能手机市场出货量约2.85亿部 同比下降0.6%
Zheng Quan Shi Bao Wang·2026-01-14 12:06