aiyingshi(SH:603214) Zheng Quan Shi Bao Wang·2026-01-14 12:21Core Viewpoint - The company, Aiyingshi, has been recognized for its innovative public relations strategies and corporate social responsibility practices, winning awards for two projects that address social issues and promote sustainability in the baby food and clothing sectors [1][9]. Group 1: Award Recognition - Aiyingshi's projects, "Protecting Babies' First Taste of Fresh Fruit Puree" and "Old Clothes for New Children Plan," received the "Demonstration Award" at the 12th Excellent Public Relations Case Release Conference [1]. - The awards highlight Aiyingshi's ability to stand out among 212 submitted cases, showcasing its effective handling of social issues and building public trust [1]. Group 2: Agricultural Support and Food Safety - The project "Protecting Babies' First Taste of Fresh Fruit Puree" integrates the supply chain with the national rural revitalization strategy, selecting high-quality geographical indication products [2]. - Aiyingshi employs a model of "enterprise funding + technical management," addressing farmers' financial and technical challenges while ensuring the purity and safety of ingredients [2]. Group 3: Circular Economy and Green Consumption - The "Old Clothes for New Children Plan" addresses the fast iteration and waste of children's clothing by establishing convenient recycling points through its nationwide store network [5][6]. - This initiative transforms consumers from mere buyers into partners in environmental action, promoting a green lifestyle and solidifying Aiyingshi's position as a leader in the circular economy within the maternal and infant industry [6][9]. Group 4: Commitment to ESG Principles - Aiyingshi aims to further integrate ESG (Environmental, Social, and Governance) principles into its corporate strategy, focusing on creating a healthier and more sustainable future through meaningful public relations practices [9].