新华视评·“冷热”冰雪季｜超越“一季繁华”，冰雪旅游要有好品牌

Core Viewpoint - The winter tourism market in China is experiencing significant growth, with projections indicating that the number of participants in ice and snow tourism will reach 360 million by the winter of 2025-2026, generating an expected revenue of 450 billion yuan [1] Industry Summary - The ice and snow tourism sector has started the year on a positive note, contributing to the overall cultural and tourism market [1] - There is a need for a strategic approach to ensure that the ice and snow economy transitions from being "seasonally popular" to "consistently thriving" throughout the year [1]