Back by overwhelming demand (and a bit of drama): Stroganoff is StroganON

Core Insights - Noodles & Company is reintroducing its popular Steak Stroganoff dish for a limited time due to high demand from fans [1][2] - The return of Steak Stroganoff is celebrated through AI-powered mini-dramas that highlight fan engagement and emotional connections to the dish [2][3] Product Details - The Steak Stroganoff features wavy egg noodles in a mushroom-sherry cream sauce, marinated steak, Parmesan cheese, and fresh Italian parsley, creating a comforting flavor profile [1] - The dish is positioned as a nostalgic favorite, particularly appealing during colder weather [3] Marketing Strategy - The company is leveraging social media by transforming fan posts into dramatic reenactments, showcasing the emotional significance of the dish to its customers [2][3] - A casting call for the first-ever Chief StroganOff-icer will take place from February 10 to February 25, inviting fans to demonstrate their passion for the dish [4] Engagement Initiatives - Fans can participate by posting dramatic monologues about Steak Stroganoff on Instagram, with the winning entry being featured in an AI mini-drama [5][6] - The winner will receive a gift card for a free bowl of Steak Stroganoff every week in 2026, along with exclusive merchandise [6] Loyalty Program - New members of the Noodles Rewards program receive a free regular entrée after their first purchase of $10 or more, enhancing customer engagement and loyalty [7] - Members earn points on orders, gaining access to new menu items and exclusive offers [7] Company Background - Noodles & Company has been serving globally inspired noodle dishes since 1995, with over 445 locations and a focus on flavor and customer experience [8][9]