携程为何被反垄断立案调查？

Core Viewpoint - Ctrip Group is under investigation by the State Administration for Market Regulation for suspected monopolistic behavior due to its dominant market position in the online travel agency sector [1][4]. Group 1: Investigation Details - The investigation is based on the Anti-Monopoly Law of the People's Republic of China, with Ctrip accused of abusing its market dominance [1][2]. - On January 13, the market regulator conducted an on-site inspection at Ctrip's Shanghai headquarters [1][6]. Group 2: Market Position - Ctrip is the largest online travel agency (OTA) in China, holding nearly 70% of the gross merchandise volume (GMV) market share, with its main brand accounting for 56% [2][7]. - Competitors such as Tongcheng, Meituan, Fliggy, and Douyin hold market shares of 15%, 13%, 8%, and 3%, respectively [2][7]. Group 3: Regulatory Context - The Anti-Monopoly Law allows for unannounced inspections and various investigative measures, including document review and evidence seizure [2][7]. - Previous actions against Ctrip and other OTAs have included administrative talks and demands for compliance with pricing laws and regulations [3][8]. Group 4: Company Background - Ctrip was founded in October 1999 and has expanded its services to include hotel bookings, flight purchases, vacation packages, and travel management [4][9]. - The company went public in 2003, merged with Qunar in 2015, rebranded as Trip.com Group in 2019, and completed a secondary listing in Hong Kong in 2021 [4][9][10]. - As of January 14, Ctrip's stock closed at HKD 569.5, down 6.49%, with a total market capitalization of HKD 406.4 billion [4][10].