Core Insights - The report indicates that 2025 will be a pivotal year for the commercialization of urban NOA (Navigation Assisted Driving) in China, with rapid market growth expected [1] - By 2030, urban NOA is projected to become a mainstream feature in assisted and autonomous driving [1] Group 1: Market Growth and Projections - In the first three quarters of 2025, new car sales in China with Level 2 (L2) driving assistance features increased by 21.2% year-on-year, achieving a penetration rate of 64%, expected to rise to 66.1% by the end of 2025 [1] - By November 2025, cumulative sales of passenger cars equipped with urban NOA reached 3.129 million units, with a penetration rate of 15.1%, an increase of 5.6 percentage points compared to the entire year of 2024 [2] Group 2: Industry Dynamics and Competitiveness - Major automotive manufacturers are accelerating the adoption of intelligent driving assistance, with domestic brands accounting for 81.1% of urban NOA-equipped passenger car sales, totaling 2.5373 million units [2] - Global automotive brands, including Mercedes-Benz, BMW, Audi, Cadillac, Buick, and Toyota, are collaborating with leading domestic third-party suppliers to achieve breakthroughs in intelligent driving assistance [2] Group 3: Future Outlook and Challenges - The Ministry of Industry and Information Technology anticipates that by 2030, combined driving assistance and connected collaborative functions will be widely adopted, with advanced autonomous driving features entering the market at scale, potentially creating trillions in value for the automotive industry [2] - Challenges remain for the high-quality development of NOA, including insufficient core technology, the need for enhanced data security and computing power, and the necessity for a more comprehensive standards and regulatory framework [2]
2025城市NOA汽车辅助驾驶研究报告发布 搭载城市NOA功能的乘用车销量超300万辆
Zhong Zheng Wang·2026-01-14 13:18