生活观察｜商品快反！“哭哭马”火了

Core Insights - A production error led to the unexpected popularity of a plush toy known as "crying horse," which resonated emotionally with consumers, transforming a defect into a symbol of emotional expression and connection [1][2][3] Group 1: Emotional Value and Consumer Behavior - The "crying horse" embodies a blend of cuteness and emotional resonance, appealing to consumers' desire for relatable and imperfect products in a highly homogeneous market [2][3] - Consumers are increasingly willing to pay for products that provide emotional value, reflecting a shift towards emotional consumption in fast-paced lifestyles [2][3] - The toy serves as a safe emotional outlet, allowing individuals to project their feelings of fatigue and frustration onto it, thus facilitating emotional release [3] Group 2: Manufacturing and Market Response - The rapid response of manufacturers in Yiwu, Zhejiang, allowed for the expansion of production lines from two to over ten within 48 hours, achieving a daily output of 15,000 units [4][5] - The ability to quickly identify market opportunities and adapt production accordingly is a hallmark of the Yiwu small commodity market, supported by a robust industrial chain and efficient business environment [4][5] - The success of both "crying horse" and its counterpart "laughing horse" has led to international orders from countries like Russia and South Africa, showcasing the global reach of this emotional product [5]