与辉同行“皖西麻黄鸡”遭打假,产品已下架!直播间83元3只,产业协会:单只养殖成本就超150元,未找到供货记录
Mei Ri Jing Ji Xin Wen·2026-01-14 13:45

Core Viewpoint - The controversy surrounding the sale of "Dabie Mountain Butter Chickens" on the e-commerce platform "Yuhui Tongxing" has raised questions about the authenticity of the product and its labeling as "Wuxi Mahuang Chicken" [1][4][8]. Group 1: Industry Response - The Anhui Mahuang Chicken Industry Association issued a statement indicating that they found no supply records linking the involved parties to the sale of the "Dabie Mountain Butter Chickens" [4][6]. - The association emphasized that the breeding cost for mature Mahuang chickens exceeds 150 yuan per chicken, and the annual output of such chickens in the region does not exceed 20,000 [4][6]. - The association called for fair competition and integrity in business practices to protect the reputation of local brands and ensure sustainable industry development [4][6]. Group 2: Product and Pricing Concerns - The product in question was sold at a price of 83.3 yuan for three chickens, which is significantly lower than the typical market price for Mahuang chickens, raising suspicions about its authenticity [6][8]. - The association's president stated that the pricing is inconsistent with historical sales data, as such low prices have never been recorded for Mahuang chickens [8][10]. - The product's labeling as "Wuxi Mahuang Chicken" has been questioned, with the association conducting thorough checks on local suppliers without finding any connections to the product [8][10]. Group 3: Company and Platform Actions - The involved companies, including Anhui Huasheng Food Co., Ltd. and Anhui Baishixuan Ecological Agriculture Co., Ltd., have not provided clear responses to the allegations [10][11]. - The product has reportedly been taken down from the e-commerce platform following the controversy, and customer service indicated that there are currently no Mahuang chickens for sale [10][11]. - "Yuhui Tongxing," led by influencer Dong Yuhui, has faced previous product controversies, highlighting the need for improved product traceability and authenticity verification in the context of rapid sales growth [11][16].

与辉同行“皖西麻黄鸡”遭打假,产品已下架!直播间83元3只,产业协会:单只养殖成本就超150元,未找到供货记录 - Reportify