银行开门红新风向：大行推“资产提升” 小行逆势提利率

Group 1 - The core focus of major banks has shifted from attracting deposits to enhancing assets under management (AUM) and strengthening wealth management, particularly as they face pressures from declining interest rates and expiring fixed deposits [2][9] - State-owned banks have launched attractive "asset enhancement" activities, offering significant rewards for customers who increase their financial asset holdings, with some rewards exceeding 10,000 yuan [1][4] - Smaller banks are responding to year-end deposit acquisition pressures by temporarily raising deposit interest rates, with increases of up to 20 basis points reported [1][11] Group 2 - Agricultural Bank of China has introduced a structured "asset enhancement activity" from January to March 2026, with various reward tiers based on the increase in monthly average financial assets, allowing customers to earn up to 7.2 million "small beans" for meeting the highest tier [4][5] - Industrial and Commercial Bank of China has also launched similar initiatives, offering rewards based on the increase in monthly average financial assets, with potential rewards ranging from 5,000 to 30,000 "ICBC beans" [6][9] - Other banks, including China Construction Bank and Bank of China, have introduced their own asset enhancement programs, with varying reward structures and incentives for customers [6][8] Group 3 - The upcoming maturity of a significant volume of fixed deposits, estimated at 67 trillion yuan in 2026, presents both challenges and opportunities for banks as they navigate customer retention and interest rate adjustments [9][10] - Some banks are strategically guiding customers with maturing fixed deposits towards wealth management products, as traditional deposit rates are no longer competitive [10][11] - The competitive landscape is intensifying as banks adapt their strategies to maintain customer relationships and mitigate deposit outflows to smaller banks, which may offer more attractive rates [10][11]