中国年销292万辆！大众汽车2025年销量公布

Core Insights - Volkswagen Group reported a total sales volume of 9.0274 million units for 2025, a decrease of 2.3% year-on-year, with Q4 sales at 2.503 million units, down 0.8% [1][9] - The sales of pure electric vehicles for 2025 reached 744,800 units, reflecting a 3.4% decline year-on-year, with Q4 sales at 238,200 units, down 0.5% [1][9] Brand Performance - Volkswagen brand passenger car sales for the year totaled 4.7969 million units, down 1.4%, while Q4 sales increased by 0.3% to 1.4002 million units [3][11] - Škoda saw an annual sales increase of 6.9% to 926,600 units, with Q4 sales up 13.7% to 255,300 units [3][11] - Audi's annual sales fell by 11.8% to 1.6712 million units, although Q4 sales rose by 14.3% to 435,600 units [3][11] - Bentley's sales dropped by 21.5% to 10,600 units for the year, with Q4 sales at 3,300 units, down 7.0% [3][11] - Porsche's annual sales decreased by 3.0% to 310,700 units, while Q4 sales increased by 9.3% to 84,700 units [3][11] Regional Sales Analysis - In Western Europe, annual sales were 3.2586 million units, down 0.4%, while Central and Eastern Europe saw a 1.7% increase to 512,000 units [5][13] - North America and South America reported annual sales of 1.057 million and 594,300 units, respectively, with increases of 6.4% and 14.7% [5][13] - Sales in China fell by 9.5% to 2.9281 million units, marking a significant decline as it remains the largest single market for Volkswagen [5][13] Competitive Landscape - The rise of domestic Chinese brands such as BYD, Chery, and Geely has intensified competition, particularly in the electric vehicle sector, where these brands leverage cost advantages and advanced technology [6][14] - Volkswagen is implementing a localization strategy in China, planning to launch over 11 new models starting in 2026, with a goal of expanding its electric vehicle lineup to approximately 30 models by 2027 and 50 by 2030 [6][14] New Product Developments - Ahead of the 2025 Shanghai Auto Show, Volkswagen unveiled three concept cars, including the ID.ERA9X, which is set to be the company's first range-extended vehicle, and the ID.AURA and ID.EVO, both slated for production in 2026 [8][16]