Why Google stock is on fire in 2026

If you aren’t watching the story unfolding at Alphabet (GOOG, GOOGL), you need to wake up. Shares of the search giant are already up 7.7% this year and the company’s market cap has settled above $4 trillion. It's the best-performing member of the "Magnificent Seven" in 2026 by a country mile. For comparison, shares of AI chip darling Nvidia (NVDA) are down slightly on the year. "I think Google could end the year with the highest market cap [in the market]," veteran trader and Thinkorswim founder Tom So ...