河北涞水：直播电商拓宽土特产销路和农民就业门路

Core Insights - The "Media+" initiative in Lai County is successfully empowering rural revitalization through e-commerce training and live streaming, enhancing local product sales and creating job opportunities for residents [1][2] Group 1: E-commerce Training and Impact - Lai County has conducted over 100 e-commerce live streaming training sessions since August last year, training more than 27,000 individuals and directly or indirectly creating over 15,000 jobs [2] - The initiative has transformed local farmers into "new farmers" and "live streaming talents," improving the sales channels for local specialties and boosting employment in surrounding villages [2] Group 2: Success Stories - Farmers like Sun Li and Zhang Deqiu have successfully adopted live streaming to sell their products, leading to increased visibility and sales for their businesses [1][2] - The initiative has particularly benefited older residents, providing them with local employment opportunities that were previously unavailable [1]