Core Viewpoint - Xiaomi's founder Lei Jun directly addressed recent rumors regarding the second-hand car market for the Xiaomi SU7, emphasizing the vehicle's high resale value of 80.1%, which positions it among the industry's leaders [4][46][50]. Group 1: Response to Market Rumors - Recent online discussions have raised concerns about the Xiaomi SU7's second-hand market, with claims of a "collapse" in its resale value and difficulties in selling the vehicle [5][36]. - Lei Jun countered these claims by presenting authoritative data from the China Automobile Circulation Association, highlighting the SU7's strong resale value [4][46]. - Media investigations revealed that the actual turnover and resale value of Xiaomi's second-hand cars are performing above average, contradicting the negative narratives circulating online [8][39]. Group 2: Brand Strategy and Ecosystem - Xiaomi's approach to the automotive market is part of a broader "human-vehicle-home ecosystem," aiming to integrate cars as essential components of a smart lifestyle [54][65]. - The company plans to launch over 600 educational sessions for car owners across more than 50 cities, enhancing user engagement and positioning cars as smart lifestyle partners rather than mere transportation tools [57][64]. - The automotive sector is projected to see a total sales volume of 34.75 million vehicles in 2026, with electric vehicle sales expected to reach 19 million, indicating a growing market for Xiaomi's strategic positioning [24][58]. Group 3: Future Plans and Goals - Lei Jun has set a target of delivering 550,000 vehicles in 2026, indicating a strong commitment to expanding Xiaomi's automotive business [26][60]. - The company plans to introduce four new models in 2026, including updated versions of the SU7, to cater to various consumer needs and enhance market presence [28][62]. - Xiaomi's strategy emphasizes a seamless integration of technology across devices, from smartphones to cars and smart home appliances, aiming to create a cohesive user experience [65].
雷军彻底摊牌，小米汽车稳坐行业前三
Xin Lang Cai Jing·2026-01-14 14:10