S&P Global Mobility 2025 Loyalty Awards Reveal Divergent Paths to Customer Retention; General Motors and Tesla Secure Top Honors

SOUTHFIELD, Mich., Jan. 14, 2026 /PRNewswire/ -- S&P Global Mobility today announced the winners of its 30th annual Automotive Loyalty Awards, with General Motors and Tesla again earning the two highest awards for customer retention. The winners were celebrated during a ceremony at the Detroit Auto Show on January 14, 2026. A closer look at the data reveals the distinct strategies that propelled this year's winners. Product redesigns proved to be a powerful loyalty driver, as seen with Mini's win for 'Most ...