六安市麻黄鸡产业协会公开质疑“与辉同行”虚假宣传：他们带货的一款黄油老母鸡，不是皖西麻黄鸡

Core Viewpoint - The controversy surrounding the sale of "Dabie Mountain Butter Old Hen" at a significantly low price of 83.8 yuan for three, which was marketed as "Wuxi Mahuang Chicken," has raised questions about product authenticity and misleading advertising practices [1][3][5]. Group 1: Product and Sales Information - On November 21, 2025, the product "Dabie Mountain Butter Old Hen" sold over 120,000 units, generating revenue exceeding 5 million yuan during a live-streaming event [1][5]. - The product was initially advertised as "Wuxi Mahuang Chicken," but the local industry association has stated that the product does not match the characteristics of this chicken breed [1][4]. - The cost of producing Wuxi Mahuang Chicken exceeds 150 yuan per unit, making the selling price of 83.8 yuan for three units suspiciously low [1][4]. Group 2: Industry Response and Investigation - The Liu'an Mahuang Chicken Industry Association issued a formal statement questioning the authenticity of the product and calling for an investigation into potential false advertising [1][3]. - The association's president noted that the product's appearance did not align with the expected traits of Wuxi Mahuang Chicken, which includes specific color characteristics [4][6]. - Following the controversy, the product listing on the e-commerce platform was removed, raising further concerns about transparency and consumer protection [5][8]. Group 3: Consumer Reactions and Market Implications - Consumers have expressed confusion and concern regarding the product's labeling and the discrepancy between the advertised and actual product [6][8]. - Some consumers have accused the Liu'an Mahuang Chicken Industry Association of attempting to gain publicity from the situation, while the association maintains that their concerns are legitimate [6][8]. - The incident highlights the importance of accurate product labeling and the potential impact of misleading marketing on local brands and consumer trust [1][6].