智通财经网·2026-01-14 15:41Core Viewpoint - Bilibili (BILI.US) experienced a significant stock price increase, reaching a new high since April 2022, driven by strong advertising revenue growth and user engagement in consumer content [1] Group 1: Stock Performance - On Wednesday, Bilibili's stock rose by 5.7%, peaking at $33.19, before narrowing to a 4.8% increase at $32.91 at the time of reporting [1] Group 2: Advertising Revenue Growth - Bilibili's advertising revenue has seen continuous growth, exceeding 20% for 11 consecutive quarters, significantly outpacing the market average [1] - The number of advertisers on the platform continues to grow, with a retention rate of nearly 90% for million-level clients [1] Group 3: User Engagement - Over 220 million users engaged with consumer content on Bilibili last year, indicating strong consumer demand [1] - The average revenue per UP (content creator) increased by 22% year-over-year [1]