拓销路展形象，“广货行天下”不止于卖货

Group 1 - The "Guanghuo Xing Tianxia" spring action launch ceremony and home appliance promotion event will start on January 15 at the Tanzhou Convention Center in Foshan, with over 1,300 local home appliance companies participating [1] - Guangdong is a core region for China's home appliance industry, having achieved over 10 national firsts in various categories since the reform and opening up, including production volume of air conditioners and rice cookers [1] - The focus of Guangdong's manufacturing has shifted from "mass production" to "intelligent manufacturing" due to challenges such as rising costs and global supply chain changes [1] Group 2 - Guangdong home appliance companies are integrating IoT, AI, and big data into R&D and production, with the smart home appliance industry in the Guangdong-Hong Kong-Macao Greater Bay Area expected to account for nearly 30% of the global market by November 2025 [2] - Gree Electric has been recognized as a national "leading-level" smart factory, while Midea showcased its innovative technology at the Berlin International Consumer Electronics Show [2] - The event will feature a dual marketing strategy of "online + offline," utilizing major e-commerce platforms and live streaming to effectively reach consumers and enhance brand influence [2] Group 3 - The first quarter will see 18 supporting activities under the "Guanghuo Xing Tianxia" initiative, aimed at integrating resources from leading enterprises, research institutions, and industry associations to create a precise resource matching hub [3] - These supporting activities are crucial for building a healthy industrial ecosystem, transforming the event into a platform for technology exchange, industry connection, and cultural promotion [3] - The initiative aims to enhance the image of Guangdong manufacturing, showcasing not only production capacity but also innovation and advanced technology [3]