Is Mastercard Turning Incentive Spend Into a Reliable Growth Channel?

Key Takeaways MA launched Drive and Grocery prepaid cards targeting fuel, EV charging, and grocery incentive spending.The strategy shifts incentives from generic prepaid cards to targeted rewards tied to everyday spending.Built-in controls, digital options, and wallet compatibility support scalable incentive program deployment.Mastercard Incorporated (MA) , through its partnership with Blackhawk Network, is reinforcing its push into incentive-driven payments with the launch of category-specific prepaid rewa ...