突破3万月销、NPS提升 极氪2025诠释“中式豪华”质变逻辑

Core Insights - In 2025, the Chinese electric vehicle market is entering a deep integration phase amid fierce competition, with Zeekr achieving significant milestones in delivery volume, user reputation, high-end product leadership, and globalization [1] Sales Breakthrough and Market Position - In December 2025, Zeekr delivered 30,267 vehicles, marking its first monthly sales exceeding 30,000 units, a historical high with a year-on-year growth of 11.3% and a month-on-month increase of 4.9% [2] - For the entire year, Zeekr's cumulative deliveries reached 224,133 units, leading the Chinese high-end luxury electric vehicle market, with an average vehicle price exceeding 300,000 yuan and a maximum price nearing 900,000 yuan [2] - Zeekr's growth amidst a slowing overall market is attributed to its unwavering focus on the luxury segment, leveraging core technology and service experience to earn consumer trust [2] Product Matrix and Technological Edge - The highlight of Zeekr's product strategy in 2025 is the "9 Series Luxury Dual Flagships"—Zeekr 9X and Zeekr 009, which not only achieved sales leadership but also disrupted the long-standing dominance of foreign brands in the high-end market above 500,000 yuan [3] Zeekr 9X: Redefining Large SUV Value - From November to December 2025, Zeekr 9X became the sales champion in the large SUV market above 500,000 yuan, with an average price of 538,000 yuan [4] - The vehicle's pre-sale saw over 42,000 orders within an hour, and over 10,000 locked orders within 13 minutes of launch, indicating strong product appeal [4] - Approximately 80% of Zeekr 9X buyers came from traditional luxury brands like Mercedes-Benz and BMW, with over 70% opting for the top configuration, showcasing its status as a preferred choice among high-net-worth individuals [4] Zeekr 009: Defining a New Paradigm for Luxury MPVs - Zeekr 009 has maintained its position as the annual sales champion for MPVs priced above 400,000 yuan in China for two consecutive years, extending its success to markets in Hong Kong, Thailand, and Malaysia [5] - The vehicle's owner list includes business leaders and celebrities, reinforcing its high-end brand image [5] - The success of both flagship models is underpinned by Zeekr's commitment to a "full-stack self-research" technology strategy, including advanced energy systems and intelligent evolution [5] Rebuilding User Relationships - Zeekr's Net Promoter Score (NPS) has significantly improved, ranking it among the "strong confidence" brands in the automotive sector, with flagship models like Zeekr 9X leading in NPS rankings [6][7] - The brand has transformed its user relationship approach by proactively communicating product updates and enhancing service standards through measurable commitments [7] - Zeekr's long-term strategy emphasizes protecting the interests of existing users while introducing new technologies, establishing a reputation for value retention and brand loyalty [8] Globalization and Brand Elevation - In January 2026, Zeekr showcased its 9 Series dual flagships at CES, marking a new phase in its globalization strategy focused on "technology brand image output" [9] - Zeekr has expanded its operations to over 50 countries and regions, becoming a leading Chinese luxury brand with deliveries across all five continents [9] - The brand's strong performance in overseas markets and recognition from authoritative media have bolstered domestic consumer confidence, creating a positive feedback loop [9] Conclusion - The year 2025 represents a transformative period for Zeekr, achieving both quantitative and qualitative breakthroughs, with a solid foundation in the domestic market and a growing global presence [10] - Zeekr's success illustrates that luxury is defined by the ability to consistently deliver exceptional products and experiences, fostering a trustworthy relationship with users [10]