山姆一夜崩盘，3亿中产天塌了

Core Viewpoint - The article highlights the growing dissatisfaction among Sam's Club members due to recurring food safety issues and significant price fluctuations of products, particularly cherries, leading to a potential crisis of trust in the brand [1][14][23]. Group 1: Food Safety Issues - A recent incident involved a consumer finding blood-colored foreign objects in cod fish purchased for baby food, raising concerns about product quality [6][10]. - Previous incidents include reports of live mice in mochi and various food safety complaints, indicating a pattern of quality control failures [7][10][18]. - Customer service responses to these issues have been perceived as inadequate and dismissive, further eroding consumer trust [13][27]. Group 2: Price Fluctuations - The price of cherries at Sam's Club dropped dramatically from 199.9 yuan per pound to 31 yuan per pound within 50 days, highlighting volatility in pricing [4][14]. - This price drop is attributed to increased supply from Chile, which has raised questions about the perceived value of membership fees [17][26]. - Consumers are beginning to realize that the annual membership fee of 260 yuan may not provide the promised value, as they face unpredictable pricing and quality issues [20][30]. Group 3: Membership Value Perception - The membership model, which was once seen as a gateway to premium products, is now being questioned as consumers assess the actual benefits received [18][30]. - The perception of membership as a "status symbol" is shifting towards viewing it as a "tax on belief," as consumers prioritize value for money over brand loyalty [30][32]. - As competition in the retail sector intensifies, other supermarkets and e-commerce platforms are offering similar quality products without membership fees, further challenging Sam's Club's value proposition [22][23].