AI照骗横行电商 货不对板谁之过

Core Viewpoint - The rise of AI-generated images in e-commerce has led to a surge in consumer disputes, as many products do not match the highly polished promotional images, resulting in a gray industry exploiting low-cost technology for deceptive advertising [4][5][9]. Group 1: Consumer Complaints - Numerous consumers have reported receiving products that significantly differ from the AI-generated images used for marketing, leading to feelings of frustration and betrayal [5][7]. - A notable case involved a consumer who ordered a plush toy based on an AI-generated image, only to receive a poorly made version that did not resemble the advertised product [5]. - Data from the Wuxi Consumer Rights Protection Committee indicated that there were 127 complaints related to smart service consumption in the third quarter of 2025, many of which involved disputes over AI-generated promotional materials [8]. Group 2: Gray Industry Formation - The low cost of creating AI-generated images has attracted unscrupulous merchants who can produce high-quality promotional content without the need for traditional product development processes [9]. - Some online platforms are selling AI tools that allow merchants to generate realistic product images quickly, significantly reducing marketing costs compared to hiring models and photographers [9]. Group 3: Legal Implications - The use of AI-generated images without proper disclosure may violate consumer rights and advertising laws, potentially leading to penalties for businesses [10][11]. - New regulations effective from September 1, 2025, require clear labeling of AI-generated content used for commercial purposes, and failure to comply could result in legal consequences [10]. Group 4: Recommendations for Governance - A collaborative approach involving regulators, platforms, industries, and consumers is essential to address the issues surrounding AI-generated promotional images [12]. - Regulatory bodies should establish clear guidelines for the use of AI-generated content in e-commerce, while platforms must enforce stricter compliance measures and improve dispute resolution processes [12]. - Industry self-regulation is crucial, with associations encouraged to create ethical standards for AI technology use in e-commerce [12].