TD Cowen is Bullish on The Procter & Gamble Company (PG)

Core Viewpoint - The Procter & Gamble Company (NYSE:PG) is recognized as one of the best beauty stocks to invest in currently, despite facing challenges in the consumer staples sector in 2026 [1]. Group 1: Analyst Insights - TD Cowen analyst Robert Moskow has reduced the price target for Procter & Gamble from $168 to $150 while maintaining a buy rating, reflecting concerns about the consumer staples sector's performance in 2026 [2]. - The firm projects that volume growth for large-cap consumer staples will remain stagnant, with an expected decline of -0.9% in 2025, and pricing is anticipated to remain subdued [2]. Group 2: Regulatory Developments - Texas Attorney General Ken Paxton announced that Procter & Gamble has reached an agreement regarding the marketing and packaging of Crest children's toothpaste, ensuring accurate representation of fluoride content [3]. - The updated packaging for Crest children's toothpaste took effect on January 1, 2026, and P&G is required to comply with the agreement for five years [3]. Group 3: Company Overview - Procter & Gamble is one of the largest consumer product manufacturers globally, with annual revenues estimated at approximately $85 billion [4]. - While the company shows potential as an investment, there are suggestions that certain AI stocks may offer better upside potential with lower downside risk [4].