Di Yi Cai Jing·2026-01-14 16:57Core Insights - Major banks are launching "opening red" activities to attract depositors, focusing on enhancing various financial asset scales amid declining interest rates and expiring fixed deposits [1][9] - State-owned banks are shifting their strategy from merely attracting deposits to enhancing assets under management (AUM) and strengthening wealth management, with a clear urgency for retail strategy transformation by 2026 [1][10] Group 1: Asset Enhancement Activities - Agricultural Bank of China has initiated a "Unified Asset Enhancement Activity" from January to March 2026, offering rewards based on the increase in monthly average financial assets, with seven tiers of rewards ranging from 52,000 to 2,400,000 small beans [3][4] - Industrial and Commercial Bank of China (ICBC) has a similar program targeting customers with average financial assets below 10,000, offering rewards based on asset increases, with rewards ranging from 5,000 to 30,000 ICBC beans [5] - Other banks like China Construction Bank and Bank of China are also launching asset enhancement activities with various reward structures, indicating a competitive landscape among banks [5] Group 2: Interest Rate Adjustments - Some small and medium-sized banks are raising deposit interest rates to attract customers, with increases of up to 20 basis points, reflecting a strategy to counteract deposit outflows [1][9] - For instance, Hubei Macheng Rural Commercial Bank has raised rates on several deposit products, with the highest rate reaching 1.6% for certain terms [10][11] - Jiangsu Bank has also introduced high-interest fixed deposit products, indicating a trend among smaller banks to offer competitive rates to retain customers [11] Group 3: Customer Engagement Strategies - Social media platforms are buzzing with strategies shared by users on how to maximize benefits from various banks' asset enhancement activities, indicating a growing consumer awareness and engagement [7][8] - Banks are increasingly using these promotional activities not just for attracting deposits but also as tools for maintaining customer relationships, reflecting a shift in traditional banking strategies [10]