Is Lamar Advertising a Strong REIT Play for 2026 Investors?

Key Takeaways LAMR's local advertisers drove 78% of revenues, growing for 18 straight quarters.Digital billboards now make up 31% of revenues, boosting flexibility and advertiser appeal.Lamar maintains low debt, $834M liquidity and planned $300M in acquisitions for 2025.Lamar Advertising Company (LAMR) has quietly built a reputation as one of the most consistent players in the out-of-home advertising space. While digital ads grab headlines, Lamar’s billboards, transit displays and airport advertising contin ...