KFC® Reclaims Sundays with Weekly Digital Deals Designed for Comfort, Not Guilt

That flexibility matters, especially as many Americans rethink rigid food rules at the start of the year. New data shows that of those who set New Year's food goals, 58%* say they feel guilty when they break them. At the same time, Sundays are already seen as a release: 28% say they are more likely to bend a food goal because Sundays are good for relaxing or indulging, while 27% say they treat Sunday as a "cheat day" or reward. Rather than fighting those cravings, "Sundays by KFC" embraces them, offering a ...