鄂尔多斯总经理张磊：用时尚与能源“温暖全世界”

Core Viewpoint - The company, Ordos Resources Co., Ltd., is leveraging its regional resource endowment through technological innovation and ESG practices to achieve synergistic value and a path of high-quality development [2]. Group 1: Business Segments - The company operates two main business segments: cashmere clothing and power metallurgy, which are deeply integrated into the strategic framework of Inner Mongolia's "two bases" construction, forming a natural moat for the company's development [2]. - The cashmere clothing segment utilizes local resources from the Albas cashmere goats to create a globally leading green industrial ecosystem from "pasture to market" [2]. - The power metallurgy segment capitalizes on abundant local resources such as coal, limestone, and quartzite to establish a "coal-electricity-metallurgy-chemical" integrated circular economy industrial cluster, enhancing the company's industrial advantages, cost advantages, and market resilience [2]. Group 2: Technological Innovation - The company employs a "three workshops" theory to modernize the cashmere industry, with the first workshop located on the pasture, where standardized breeding and quality pricing mechanisms are implemented to improve cashmere quality and benefit local herders [3]. - The second workshop is in the factory, focusing on green and intelligent manufacturing, which has significantly improved efficiency and quality through the use of smart production lines and a new multi-energy complementary power system [3]. - The third workshop is in the market, where offline stores, online platforms, and brand live streaming work together to promote a green and sustainable lifestyle through various technological services [4]. Group 3: ESG Commitment - The company views ESG and sustainable development not merely as costs or investments but as a responsibility and commitment, serving as a stabilizing force for long-term corporate growth [4]. - The company's mission, "Warm the World," reflects its commitment to ecological protection and community building with herders, ensuring a win-win path for industrial revitalization and ecological conservation [4]. - The company aims to continue protecting the Albas cashmere goat species and enhancing its role in the international market while promoting ecological sustainability [4].