9 marketing predictions for 2026 as AI fuels polarity

Dealmaking activity could be enabled by further interest rate cuts and a light-touch regulatory environment. Other agencies may broker richer strategic partnerships: For example, Publicis kicked off 2026 by striking a pact with LiveRamp, underpinning the significance of data in the AI arms race , Ad Age reported.“It’s absolutely signifying a shift towards media and technology scale as key foundational elements for what the legacy holding companies will reorganize around,” said Jay Pattisall, vice president ...