Google takes agentic retail into chat

Core Insights - Google has introduced a new "universal commerce protocol" aimed at enhancing interactions between digital agents and potential shoppers during AI chat sessions [1][2] - The protocol has been developed in collaboration with major retailers like Shopify, Target, and Walmart, and is endorsed by around 20 significant payment players including Adyen, PayPal, Stripe, Worldpay, Mastercard, and Visa [2] Group 1: Protocol Development - The universal commerce protocol establishes a common language for agents and systems to operate together, facilitating smoother transactions [2] - The protocol will enable shoppers using Google's AI mode to purchase items directly from retailers such as Best Buy, Lowe's, and Walmart, initially through Google Pay [4] Group 2: Future Capabilities - Google plans to work with retailers to expand the protocol globally and add features like discovering related products, applying loyalty rewards, and creating custom shopping experiences [5] - The protocol is designed to streamline operations for various digital agents, allowing them to interact easily without needing unique connections for each agent [6] Group 3: Integration with Existing Standards - Google's AP2 protocol will work alongside the universal commerce protocol to facilitate agentic purchases, enabling agents to make purchases on behalf of users [7]