年轻人为何爱上“哭哭马”

Core Insights - A production error led to the creation of the "Crying Horse" plush toy, which unexpectedly became a viral sensation, resonating emotionally with consumers [2][3] - The "Crying Horse" symbolizes a blend of traditional cultural values and modern emotional expression, appealing to consumers' desire for relatable and imperfect products [3][4] Group 1: Product and Market Response - The "Crying Horse" emerged from a manufacturing mistake where the toy's mouth was sewn incorrectly, resulting in a sad expression that consumers found endearing [2] - The toy's popularity has led to increased demand for both the "Crying Horse" and its counterpart, the "Laughing Horse," with many customers purchasing them as a pair [3] Group 2: Emotional Value and Consumer Behavior - The rise of the "Crying Horse" reflects a growing trend in consumer behavior where emotional value and relatability in products are prioritized over perfection [4] - Consumers are willing to pay for products that provide emotional resonance, indicating a shift towards emotional consumption in a fast-paced lifestyle [4][5] Group 3: Production and Business Adaptation - The response time for production adjustments was remarkably quick, with the manufacturer expanding from two production lines to over ten within 48 hours to meet the surge in orders [6] - Daily production capacity reached 15,000 units, with international orders coming from countries like Russia and South Africa, showcasing the global appeal of the emotional connection offered by the toys [6]